How A Girls Soccer Team Accidentally Discovered The Most Cost-Effective Guerrilla Marketing Method In Surprise
And Why Smart Business Owners Are Going Crazy For It
What started as a simple fundraiser has turned into the marketing discovery that's making Surprise business owners kick themselves for not thinking of it first
THE ACCIDENTAL DISCOVERY:
Hey, let me tell you something that's gonna sound completely insane, but I swear on the life of my daughter's parakeets it's true.
So here's the story... the coach of my daughter's soccer team comes to us parents and says "We are going to do 16 tournaments this year."
And we all look around at each other and start doing the math... Sixteen tournaments! I'm thinking... are you INSANE? That's like $15,000!
And everyone's throwing around the same old boring, lazy ideas - car washes, bake sales, selling candy bars door-to-door. The same stuff that every youth sports team does that barely raises any money.
But then one of the parents suggests something I'd never heard before. And I'm gonna be honest with you - I thought they were completely crazy. Spoiler alert: considering how this parent cheers on the sidelines... they might actually be!
THE DISCOVERY THAT CHANGES EVERYTHING:
This parent says "What if we create a premium postcard and sell advertising spots to local businesses?"
I'm like... okay, whatever. But then I started running the numbers, and listen to this...
We had no clue this team of girls was about to accidentally discover the business secret that lets ANY company monopolize neighborhoods at will.
THE MOMENT EVERYTHING CLICKED:
When we started running the numbers, we nearly fell over:
If you want to mail roughly 2,500 homes yourself - just the postage alone costs $1,750. Add professional design, premium printing, everything else? You're looking at over $2,600 total.
The price to do the same thing with our girls? Just $477.
You heard that right. $477 versus over $2,600. You just found a way to save over $2,100 AND look like a hero supporting local kids.
Look, I've been doing marketing professionally since 2009, building funnels, running ads, launching campaigns. And I'm telling you, this strategy destroys stuff that costs 10x more. It's crazy how well this works.
⚠️ 16 spots total. 1 per category. No exceptions.
THE OBVIOUS THING HIDING IN PLAIN SIGHT
Here's what smacked me in the face when we stumbled onto this postcard thing...
Every business owner I know is fighting the same expensive battle - competing for digital attention with every other company in their category. Higher costs, more competition, same shrinking pool of online prospects.
But then I'm looking at these neighborhoods around me and thinking... when's the last time ANY of these households got a professional, premium piece from a local business?
That's when it hit me: We've all been crowding into the most expensive, competitive marketing space while completely ignoring the wide-open local territory sitting right next door.
It's like fighting over a table at the busiest restaurant in town while the empty steakhouse next door has better food and no wait.
The opportunity was always there. We just got so caught up in the digital gold rush that we forgot about the neighborhoods where we actually do business.
BUT HERE'S WHERE IT GETS CRAZY:
This isn't some flimsy piece of junk mail. We're talking about a thick, glossy, 9x12 postcard that literally makes noise when you shake it.
When homeowners walk from their mailbox to their house, this thing dominates everything else in their hands. It's impossible to ignore.
And here's what's crazy, people actually keep these. They put them on their fridge, on their desk, they save them. Your ad isn't just seen once. It's getting looked at for months.
WHOA NELLY - WAIT UNTIL YOU SEE WHERE WE'RE MAILING:
I actually drove around and cherry-picked the absolute BEST neighborhoods in Surprise. We're targeting areas like North Copper Canyon, Surprise Farms, Marley Park, Rancho Gabriela, and Greer Ranch. All upper-middle income areas where the median household income is over $93,000.
But here's what makes this even better...
Rancho Gabriela is packed with 10-20 year old homes hitting that sweet spot for roofing, HVAC replacement, and window upgrades.
Surprise Farms is loaded with pools and working families. Pure gold for pool services, landscaping, and carpet cleaning.
Marley Park is crawling with families who eat out regularly and actually care about dental care for their kids.
North Copper Canyon has these gorgeous newer homes with manicured lawns that scream pest control and auto detailing opportunities.
And if you're a realtor, mortgage loan officer, insurance agent, or plumber? These are literally the neighborhoods you DREAM about monopolizing.
I'm not just throwing darts at a map here. These are the exact areas where business owners want their customers to come from. These are families who actually buy things, and lots of them.
THE GENIUS MOVE THAT DRIVES BUSINESS OWNERS CRAZY:
But here's the GENIUS part of what these girls accidentally figured out...
We only allow ONE business per category.
And here's where this gets absolutely insane: We're reaching out to over 44 different business categories in Surprise - landscapers, roofers, restaurants, dentists, plumbers, pool services, auto repair, insurance, real estate, you name it. That's more than 1,000 businesses who are going to see this opportunity.
The problem? Only 16 spots available on the postcard. Only ONE business per category gets in.
Which means most businesses reading this are going to miss out completely.
The first landscaper who grabs a spot locks out every other landscaping company in Surprise and can keep them locked out forever. Same with dentists, HVAC, plumbing - you name it.
And while you're reading this, your biggest competitor is ONE CLICK AWAY from owning your category forever.
THE COMMUNITY AMPLIFICATION SECRET:
Because we're supporting girls soccer, this creates massive community goodwill for every business on the card. People actually want to support companies that help local kids.
Think about it - while your competition is just another faceless business trying to get attention, you become the local hero who actually cares about the community. You're not just advertising, you're investing in the community.
When someone needs your service, who do you think they're going to call? The company that supports local kids, or the one that doesn't?
HERE'S EVERYTHING YOU GET WHEN YOU SECURE YOUR SPOT:
Your competition gets NOTHING while you own everything in these premium neighborhoods.
We handle all the creative stuff so you don't have to think about design, printing, or mailing.
You get a postcard so thick it sounds like money when you shake it - impossible to ignore or throw away.
We do everything while you sit back and watch customers call asking about your services.
You reach roughly 2,500 households in the richest neighborhoods where people actually spend money.
You look like the community hero while everyone else looks selfish.
We'll fix your design until you love it - up to two revisions included so you're 100% satisfied.
Everything handled. Everything included. Everything delivered for just $477.
But wait... there's an upgrade option coming up that's going to make you feel like you're stealing from us.
OUR GUARANTEE:
Look, we're not going to give you some wimpy "satisfaction guaranteed" bullshit that every business throws around.
Here's what we WILL do:
Your postcard hits roughly 2,500 mailboxes in these premium neighborhoods. Period. We'll show you the postal receipts if you want them.
We'll nail your design, our design team rarely needs more than one revision. We know what works.
This card gets printed and mailed whether you're on it or not. We're not waiting around for stragglers. The girls have tournaments to get to.
Bottom line: We do what we say, when we say we'll do it. That's how we've been doing business since 2009, and that's how these girls are going to get to their tournaments.
WHY BUSINESS OWNERS ARE LOSING THEIR MINDS:
Think about it: Where else can you monopolize roughly 2,500 qualified prospects for just $477, with zero competition from your biggest rivals, while building community goodwill?
Most business owners blow through $477 in Facebook ads in a week and have nothing to show for it except "reach" and "impressions." This puts your business physically in their hands.
But here's what's really driving them crazy: We're reaching out to 44+ different business categories, but there are only 16 spots total. The math is brutal. Most businesses who see this will be shut out completely.
The smart ones aren't hesitating. They know that in 48 hours, when word spreads through every business network in Surprise, the competition for these 16 spots is going to be absolutely insane.
They're grabbing spots now while they still can.
BUT WHAT IF...?
"I already do Facebook ads" Look, keep fighting over expensive clicks with everyone else if you want. But while you're doing that, why not also lock down these wide-open neighborhoods for pennies? Smart businesses do BOTH - they dominate the expensive digital battlefields AND claim the local territory everyone else is ignoring. Your Facebook ads compete with cat videos for 0.3 seconds of attention. This postcard sits on their kitchen counter for months with zero competition.
"Direct mail is dead" That's exactly why this destroys everything else! While every other business owner is crowding into the same expensive digital spaces, you're the only landscaper (or dentist, or restaurant) sitting on their fridge. Zero competition in the mailbox = all the attention for you. Thanks for making it easy for us.
"What if I don't get enough customers?" Look, you know your numbers. One decent roofing job pays for this three times over. A couple new dental patients and you're profitable. Get your restaurant buzzing with a few new families and you're golden. We're just giving you the cheapest way to own roughly 2,500 homes who can actually afford what you're selling while your competition keeps missing the obvious.
THE TIMELINE:
Look, we're aiming to get this in mailboxes in the next 45 days. Only 16 total spots available on this card - and when I shared this with a few business owners, 4 of them jumped on it immediately.
That leaves just 12 spots for every other business in Surprise.
Here's what's happening right now: We're doing a blitz to get this out to essentially every possible business in the area. Everyone in town is going to see this page in the next few days. The orders are already starting.
Your biggest competitor is probably reading this exact page right now.
DEADLINE: All spots must be secured by 5pm Friday [DATE] to make the print deadline.
THE MCDONALD'S MOMENT THAT CHANGES EVERYTHING:
Remember when McDonald's used to say "Would you like fries with that?" and it actually SAVED you money? When they had the dollar menu and upgrades actually made sense instead of costing $15 for a combo meal?
Well, we're bringing that old-school value back to business...
Look, you can grab one route and reach roughly 2,500 homes in these premium neighborhoods for $477...
But here's our throwback to when upgrades actually made sense:
For just $100 more, you can DOUBLE your reach to roughly 5,000 homes in these SAME neighborhoods.
Let me put this in perspective for you:
Same premium neighborhoods (North Copper Canyon, Surprise Farms, Marley Park, Rancho Gabriela, Greer Ranch)
Same high-income families (median income over $93,000)
But now you're hitting them TWICE while your competitors only get one shot
You're literally doubling your monopoly power for what most people blow on a night out without thinking twice.
Think about this: Do you really want to walk away from doubling your reach for the cost of dinner? When will you ever see a deal this stupid good again?
Here's what's crazy - that extra $100 works out to just 2 cents per additional home. You're paying 2 cents to double your chances with each family.
In a world where everything costs 3x what it used to, we're giving you the one upgrade that actually makes sense.
Would you pay 2 cents to double your odds of getting a customer?
Of course you would. This is the kind of no-brainer deal that doesn't exist anymore... except right here.
HERE'S THE REALITY:
We're contacting 44+ business categories. More than 1,000 businesses will see this opportunity. But only 16 will make it onto the card.
The rest? They get added to our waitlist for the next postcard campaign (which won't happen for at least 6 months, if at all).
Think about that: Your biggest competitors in your category are reading this same page right now. One of them is going to claim your spot.
The question is... will it be you, or will you be the one calling us next week asking to get on the waitlist?
Final decision time - only 12 spots remain
THE CHOICE IS YOURS:
Single Route: Roughly 2,500 homes in premium neighborhoods - $477
Double Route: Roughly 5,000 homes in the same premium neighborhoods - $577 (Most Popular!)
Look, your competitor is probably reading this exact page right now while you're still thinking about it.
Only 12 spots left. One business per category. Lock out your competition.
Your competition isn't wondering IF this works - they're wondering if they can beat you to the "secure spot" button.
Don't be the business owner watching your competitor own your category next month...
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